What Are Cookies and Tracking Technologies?

When you visit neurismetrix.com, we use various tracking technologies to enhance your experience. Think of these as helpful tools that remember your preferences and help us understand how you interact with our site.

Cookies are small text files stored on your device. But we also use other tracking methods like web beacons, pixel tags, and local storage. Each serves a specific purpose in making your visits smoother and more personalized.

Here's something interesting — most people don't realize that these technologies actually save you time. Without them, you'd need to re-enter your preferences every single visit, and we couldn't remember which testing resources you found most useful.

Types of Tracking We Use

How Tracking Enhances Your Experience

Personalized Content Delivery

When you browse our testing resources, tracking helps us show you relevant case studies and methodologies. If you're frequently looking at mobile testing solutions, we'll prioritize similar content in future visits.

Improved Site Performance

Performance tracking tells us which pages load slowly for users in different regions. This data helps us optimize loading times, especially important when you're reviewing detailed test documentation.

Better Resource Recommendations

By understanding browsing patterns, we can suggest testing frameworks and tools that align with your interests. This saves you time searching through our entire resource library.

Streamlined Communication

Functional cookies remember your contact preferences and previous inquiries. When you reach out again, we can provide more contextual assistance based on your testing needs.

Data Retention and Storage

We automatically delete outdated tracking data according to these schedules. You don't need to take any action — the cleanup happens automatically in the background.

Managing Your Tracking Preferences

Browser-Level Controls

Most browsers give you granular control over cookies and tracking. In Chrome, Firefox, Safari, and Edge, you can:

• Block all cookies (though this may break website functionality)
• Block third-party cookies while allowing first-party ones
• Set cookies to delete automatically when you close your browser
• Create exceptions for specific websites like neurismetrix.com
• View and delete individual cookies whenever you want

What Happens When You Block Tracking

Honestly, blocking all tracking will make your experience less smooth. You'll need to re-enter preferences each visit, and we won't be able to remember which testing resources you found helpful. But the core website functionality will still work.

Opting Out of Analytics

If you prefer not to be included in our website analytics, you can install browser extensions that block analytics tracking. Popular options include Ghostery, uBlock Origin, and Privacy Badger.

Third-Party Tracking

We work with a few trusted third-party services that may also use tracking technologies on our site. These include:

• Analytics providers who help us understand website usage patterns
• Performance monitoring services that alert us to technical issues
• Content delivery networks that help pages load faster globally

These partners have their own privacy policies and tracking practices. We choose partners who meet high privacy standards, but we recommend reviewing their policies if you want complete transparency.

Updates and Changes

We review this policy regularly, especially when we implement new testing tools or change how we analyze website usage. Significant changes will be noted here with clear explanations of what's different.

Minor clarifications or corrections might happen without notice, but anything that affects how we collect or use tracking data will be communicated clearly.